We Opted Out of Google AI Search – Here's What Happened
What happened
The author explains how they used Google's opt‑out mechanisms to remove their site from the new AI‑driven search results, then tracked the impact on traffic and visibility. They found a noticeable dip in clicks and impressions, but also avoided having AI‑generated snippets that sometimes misrepresented their content. The experiment highlights the practical steps and trade‑offs of opting out of AI search.
Why it matters
This shows that publishers can control their exposure to AI search, which may affect their traffic and SEO strategies, and it pressures Google to make opt‑out options clearer and more robust as AI search becomes mainstream.
Is this a big deal?
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