Critical impact

Three sites made 215,128 “best software” pages for AI. Perplexity cites them

Industry news•

What happened

A small group of three websites created over 215,000 low‑quality “best software” list pages that are essentially content farms. These pages were scraped and used as reference sources by the AI answer engine Perplexity, giving the impression that the model’s answers were backed by reputable information. The investigation shows that a large portion of the citations AI systems rely on can be manufactured and unreliable.

Why it matters

If AI models continue to cite such fabricated sources, users may be misled by inaccurate or biased answers, eroding trust in AI assistants. The industry will need stronger source‑validation mechanisms and better detection of content farms to maintain credibility.

Is this a big deal?

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