How Localiza reorganized work around generative AI
What happened
Localiza restructured its operations around generative AI, treating it as a new computing interface rather than just a tool. The company organized its collaboration with OpenAI into three pillars: scaling experimentation, creating new customer interfaces, and building AI-native products. ChatGPT licenses were distributed company-wide to enable experimentation, leading to multidisciplinary teams prototyping solutions before formal development. Localiza launched a ChatGPT-integrated app in March 2026, allowing customers to explore mobility services within the chat. The AI-native assistant Liza handles routine rental journeys, freeing staff for more complex tasks.
Why it matters
By embedding AI into everyday workflows, Localiza can accelerate learning and improve customer service, potentially lowering costs and speeding up innovation. This approach shows how non-tech teams can adopt AI to streamline operations and enhance user experience.
Reality check
An automated, sceptical read of the sourceIncremental. The changes mainly involve internal process adjustments and customer interface tweaks, rather than a fundamental technological breakthrough.
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