High impact

Gilbert + Tobin rethinks the business of law with AI

OpenAI•USA•

What happened

Gilbert + Tobin, a leading Australian corporate law firm, is reshaping its practice by embedding AI, particularly ChatGPT, into daily work. Partner and CEO Sam Nickless describes a three‑phase journey: initial experimentation, boosting personal productivity, and scaling to organisational productivity with tools like ChatGPT Enterprise, ChatGPT Work and Codex. The firm set strict rules against entering client data, then rolled out a secure, controlled AI environment with Australian data residency and role‑based access. Adoption is high, with 87% of enabled users actively using ChatGPT, far above the firm’s typical tool uptake. Leadership models the technology themselves, emphasizing AI as a supportive tool rather than a replacement, and stresses human‑focused tasks such as client interaction, coaching and mentoring.

Why it matters

For ordinary readers, this shows how even highly regulated professions can use AI to free staff for more personal, value‑added work, potentially improving service quality. It also illustrates that strong governance and leadership endorsement are key to successful AI adoption.

Is this a big deal?

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