Flipsnack grows product signups with conversion optimization

What happened

Flipsnack shifted its ChatGPT Ads from click‑focused to conversion‑focused campaigns, keeping daily budgets the same. Five US campaigns that previously used fixed bids for clicks were rebuilt to maximize conversions. The change produced about a 310% rise in registrations and a 75% drop in cost per signup, with overall spend up only 1.3%. The company tailored new campaigns to specific document types and business uses, such as magazine, catalog, brochure, sales enablement, employee benefits, real estate, and hospitality, to better match customer needs.