Medium impact

EU Targets Addictive Social Media, AI Chatbot Features in Draft Law

Industry news•

What happened

The European Union has drafted legislation aimed at curbing addictive design elements in social media platforms and certain AI chatbot features, such as personalized nudges and manipulative prompts. The law seeks to protect users, especially minors, by imposing transparency, consent, and design restrictions on tech companies.

Why it matters

AI developers will need to redesign chatbots to remove persuasive tactics and ensure greater transparency, potentially slowing the rollout of highly engaging AI features in the EU market.

Is this a big deal?

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